Thanks For Your Kind Words...

" This is my home away from home! So peaceful & relaxing." - Kim H.

"I love this place & the employees!" - Tasha D.

"Got the help I needed to make a beautiful necklace today. Hope to return soon to make another. Wonderful place!" - Suzanne B.


"Warm, welcoming and a visual treat! Love all the samples and classes. " - Susan S.


"My favorite place to buy my beads... Bar-None" - Patrice R.


"I can't get enough of the friendly atmosphere. Thank You!" - Sherri V.


"Love the color selection of seed beads!" - Brenda S.


"You have such a neat store. Thank you for your help on my project." - Jenny D.


They are the most friendly, courteous group of people I have ever encountered. I have never felt as welcome in other bead stores in the city."- Sally R.


"Pleasant, helpful, fun staff. Great inventory. Fantastic classes." - Kelly


"As a new beader, I just want to thank you for being extremely helpful and laughing with me at my frazzleness. I just took my first class with Alice and made the Simply Chic bracelet and love it! Very impressed with all the employees. I can't say how impressed I am and how thankful I am for all the help I get from you!!!" - Sherri


"I have been shopping at Midwest Beads for years. They know when I just want to look and when I need help. Everyone in the store is very helpful." - Dorothy R.


"I've been visiting other bead stores in our area and in other states. While I have enjoyed seeing them, I have yet to find one that is as friendly, informative and customer oriented as Midwest Beads!" - Jean


"They have an amazing collection of beads; they are also really friendly. Everyone on their staff knows their stuff! I love that store. :)" - Rashmi N.


"I love going to this store when I am in a bind with something I need or if I am looking for something in particular. They are right there helping me out. I really enjoy that store and it's close to home. People there are wonderful and I got to know them pretty well. Keep up the good work girls!"- Mary D.


"I have been visiting them since they opened in the early 90s. The staff is knowledgeable and helpful. The store is arranged so that any particular stock you are looking for is easy to find (in a bead store this is absolutely essential!) I shop at other bead stores in the area as well, but I always come back to Alice and the gang at MWB." - Pat R.


"Midwest Beads is one of the best places to shop for beads and to learn new techniques. They offer a great selection of beads and have a FRIENDLY and HELPFUL staff to help you make selections and provide you with suggestions. Plus, Alice, the owner, offers great FREE classes to learn beading techniques as well as paid classes to enhance your beading skills. I have taken several classes here already and am signed up for more. A great store for both beginners and experienced beaders to shop. Great prices too!" - Linda B.


"The classes are excellent. Low cost, quality beading materials and taught by knowledgable individuals." - Mary S.


"Excellent selection. Kind and Courteous workers. Always happy to see you :-)" - Sharon G.


"They have the most professional and friendly staff. I love their selection of beads which is always changing!" - Coleen B.


"Big variety of beads that are beautiful and in wonderful condition. Awesome variety of gemstones, pearls and Czech glass beads. Such nice people working there, always ready to help you if you need something and always nice when they do. Awesome classes with GREAT teachers. The store is beautiful and clean, and the set-up makes you want to look at everything. And it's very fun to shop there! I love it!!!!" - Rebecca S.


"Wonderful, friendly staff. Huge selection of beautiful beads, gems and findings. Loads of finished jewelry on display to be inspired by!!!!!!" - Lynn V.

I am very happy with midwest beads. I told all my friends about you. - Aletha S.


"Whenever I get to the Milwaukee area, I always stop and shop for projects and materials at Midwest Beads. They have wonderful designs and new (to me) findings and beads. Love them!"- Nancy B.


"Well organized very knowledgeable and very helpfull." - Vicki M.


"They're a wonderful store - clean, bright, and they have an unbelievable supply. The staff is amazing, too... I showed one of the associates a pendant I wanted to match beads for, and she went zoom... zoom... and found the perfect seed beads for me!"- Traci O.


"I love their selection, they have a great variety of beads and reasonable prices. The staff at Midwest is among the friendliest and most helpful I have encountered in the area... I've taken numerous classes there.. and really enjoy them. They take pride in the attention they put toward the detail of the instructions given for the classes. They are also willing to help anytime I have a question!" - Barbara W.


"I have been to bead stores all over the Midwest, and have not found a store with people as friendly, helpful, and knowledgeable as those at your store. Great selection of beads, also!" - Evonne C.


"I LOVE Midwest Beads! The staff is so incredibly helpful and they treat you really well. There's another well-known Brookfield-area bead store that is very "snobby" and treats you as though you're not good enough to be shopping in their store. This is NOT the case with Midwest!! They treat you like you're one of the family and they're so willing to help you learn a new technique or suggest alternative design options. I absolutely LOVE this store and its selection of beads, accessories, etc... My only gripe? That it's not closer to my house in Watertown!" - Mary M.


"They are the most friendly, courteous group of people I have ever encountered. I have never felt as welcome in other bead stores in the city."- Sally R.

"Alice and staff at Midwest Beads are always friendly and helpful. I shop there often and love their store. Everytime I shop they have new products to choose from which makes beading always fun and new. Thanks for all you do." - Patti R.


"Great employees and owners, great customer service, awesome supplies and beads, great classes." - Cyndy H.


"Best selection, best prices, and best staff!" - Becky L.


"Friendly family business with great service and awesome classes!"- Gina V.


"Great selection, helpful and friendly staff, great classes." - Vicki G.


"They have such a great selection of everything you need to complete your beading projects. Their prices are reasonable. But, best of all, the people there are so friendly and helpful." - Peggy W.


"The staff is friendly & helpful, and welcoming. The inventory is wonderful and there is always something new. Just wish it was closer to my home!"- Kathy W.


"Great selection, friendly, knowledgeable staff. Alice is a great instructor, so patient and helpful." - Nancy H.


"Very helpful and friendly staff. Good selection and even better prices. Highly recommend." - Kat


They are well organized, clean, never cluttered and have a wonderful variety from sparkly crystals to unique gemstones. Single stones and multi strands. The employees are friendly, helpful and always as excited over my project and purchase as I am. - Ann


These people give value for dollar. They have great stock, great staff who really know jewelry making, and they are some of the friendliest, nicest people around! - Ariene W.


"They are the best bead store in Milwaukee with the most friendly and helpful staff." - Jenny B.


"I was a nervous wreck trying to get the jewelry made for my daughter's wedding. I was making things for her and the entire wedding party. A week before the wedding when I went in there to finally get the things to make my jewelry for the wedding. The women were so helpful and really helped me think straight. I was able to create beautiful jewelry to be passed down thru the family. They are absolutely wonderful!!!!!!" - Sandy K.


"The staff and bead selection are the best. Love the classes they offer!"- Susan M.


"My favorite Bead Store in Milwaukee area...excellent selection of loose beads and findings. The classes offered are awesome especially the teachers...very patient and knowledgeable. The staff is very friendly and helpful as well. Love that store!!" - Nadine G.


"The owners are very nice to their customer, and very knowledgable. They do not mind helping you when you have questions about beads or beading business. They provide excellent teachers to teach how to. Their staff of customer service representative are kind and friendly. The shop is full of exciting and amazing beads. You feel welcome from the moments you enter the store." - Gwendolyn J.


"I have been going to Midwest Beads for over seven years. The staff is always friendly and extremely helpful and knowlegable. The store has a great layout and selection." - Lisa C.


"They have the friendly staff, great classes and beautiful beads." - Missy


"I truly enjoy going into the store because of the staff. I have NEVER experienced such service. You actually feel like they are your friends. VERY VERY helpful & talented. I really enjoy the classes they offer. The things you learn are amazing. I have taken quite a few of the classes and have never been disappointed. You always leave feeling very happy. They make my day!!!" - Candi C.


"There is wonderful selection of merchandise of all kinds. They are very helpful with choices to make your project unique." - Deborah D.


"I just love going into Midwest Beads. Sometimes I have a difficult time finding just the right beads or the right color and the staff there is always so patient and helpful, which means a lot to me as I am a perfectionist and yet, they never seem to mind and are always cheerful and friendly. It is nice to walk in the door and have someone remember who you are and call you by name. The store is so organized and I can always walk right to the area that has what I need. If I can't find something, the staff finds it for me."- Mariene W.


"I have been beading for many many years. When Alice and Gary openned their first bead shop in Brookfield I was there. I've watched them grow into the wonderful business they have now. Ten years ago, my husband and I moved to Waupun. I have family in Milwaukee. We hated to leave, but I hated also to leave my best Midwest Bead Store. These people are awesome. Their bead store is awesome.. The owners and employers love the beads and love to help the people create the best beading objects they can. When I need beads, I will call and order them, but I prefer to drive an hour to come into the store. To be perfectly honest, in the beginning I have gone to other bead stores here and there and they cannot compare to the wonderful owners, employees and beads like Midwest Beads. Don't take my word for it. Go check the store out for yourself. I love the store." - Dixie


"The staff at Midwest Beads is great. They are friendly and helpful. They give you as much time as you need to make your selections. They are also very willing to show you techniques you ask about."- Judy


"Always helpful and friendly, and full of knowledge and great ideas."- Sue D.


"Thank you so much for teaching us how to make the charm bracelets. We love them. It was so much fun. We hope you continue to do classes for girls. It was great!" - Susan, Becca, Chloe, Gracie, Alyssa, Caroline, Sami, Grace, Katy, Riley, Paige, Amanda, Simone, Julia & Mckenna


"We truly appreciate your commitment to our children and your generous contributions to our beading program! Owners note: thanks to all of our customers who have been so generous with their donations to this beading program & have helped to make it such a success!"- The Volunteer Services Team at Children’s Hospital


"Dear Alice, we just wanted to thank you again for the Findings Class and for all the treasures you sent home with us. We can hardly wait to try some of the new ideas you shared with us. We were very impressed with your organized, enthusiastic teaching, and are eager to take another class. We were so glad we braved the snowy weather to attend the class. Thanks again." - Barb, Mary & Jan


"Love your store! I only discovered it three short weeks ago, but I appreciate the friendly service and the wide selection. I can truly appreciate the family-owned nature of your business as I come from that environment myself. I wish you much continued success! Oh... and Alice, I can only hope to create such beautiful pieces as you have. You're a very talented woman! Thanks for making a stranger off the street feel so welcome." - Judi


"My daughter and I came to your store for the first time, yesterday. I was very impressed, not only with your merchandise, but with the attitude of the employees and the beautiful displays of jewelry. I will definitely come back again!" - Sherry


I really like this store. Great selection & friendly staff. Great classes!- Judi

Why are you all so nice & awesome? I keep coming back to buy more!- Kathy 

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Midwest Beads
18915 W. Capitol Drive, Suite 108 - Brookfield, WI 53045 - (262)781-7670
Located In Sendik's Towne Centre